My work at Artlist's Sounds Catalog
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At Artlist.io, I spent five years crafting and polishing hundreds of sound packs - from recording helicopter flyovers and skate sessions to urban nightlife to curating custom kits for major brands.
That deep dive left me almost obsessively attuned to exactly what people wants to hear.
While leading Artlist’s sounds platform, I scaled our catalog from 10,000 to over 100,000 audio assets. I dug into user data to spot emerging musical and sound trends and wove fresh sounds into our supply, slashing the of “searches without downloads”rate.
i had 2 basic intentions:
give the user the sound he wants,
and keep him inspired.
As the company started working on enterprise deals, ive produced, recorded, and integrated Audio Logos into major campaigns for Microsoft and Google - embedding each brand’s identity in memorable sonic moments.
I rolled out the revamped catalog across the company and ran hands-on training sessions so teams could talk about sounds and how we understand it.
After creating hundreds of sound packs, recording everything from helicopter rotors to skateboard sessions, animals and urban nightlife, I became borderline obsessive about what people wants to hear.
Using sound to tell a Artlist's story as a brand.
As a catalog manager, i was responsible for initiating and collaborating on brand stories that are related to sound.
We joined the Israeli Paralympic delegation ahead of the Games, documenting the raw human sounds athletes produce through persistence - a project we called Sounds of True Determination. The initiative was highly successful for Artlist, helping tell the brand’s story of how far one can go to achieve a dream. We curated and categorized these training sounds into dedicated sound packs, making them available for creators to use in their own films.
I partnered with Polish field recordist Kaska Paluch. Inspired by her unique ear for texture, I lobbied to send a filmmaker with her to Iceland, documenting her journey as she captured the island’s geysers, glaciers, and seismic winds - turning raw nature into the immersive “Sounds of Iceland” pack.
I discovered French field recordist Charles Rose and fought to send him - plus a full production crew to Tuvalu, an island fated to disappear beneath rising seas. The result is “Sounds of Tuvalu”: raw recordings of daily life, cultural ritual, and the island’s final heartbeat before it slips beneath the tide.
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